An Indian renowned Direct Selling MLM company envisioned empowering their consultants and enhancing productivity through a revolutionary native app for consultants. The objective was to create a feature-rich app along with a web-based backend panel that would provide consultants with essential tools and resources to thrive in their direct-selling business. They partnered with Clay TechSystems, renowned for their expertise in Managed Service Operations (MSO) and staff augmentation services, to bring this vision to life.

Problem Statement

Before developing this native application, they faced several challenges in providing effective support and resources to their vast network of consultants. The existing processes lacked automation, leading to inefficiencies in training, tracking sales, and managing consultants’ performance. Consultants had limited access to real-time data, making it difficult for them to gauge their progress and stay motivated. To address these issues, they sought a comprehensive solution that could centralize all essential functionalities and provide a seamless experience to their consultants.

Solution Offered

  • Self-Training Modules: The application offered self-training modules with a wide range of learning materials, including videos, documents, and quizzes. Consultants could access these resources anytime, empowering them to improve their skills, product knowledge, and selling techniques.
  • Product Catalog: The app featured a comprehensive product catalog, allowing consultants to showcase their offerings to potential customers effectively. Consultants could access product details, images, and customer reviews to support their sales pitches.
  • New Product Launches: Consultants received real-time updates on new product launches, ensuring they were always up-to-date with the latest offerings. This feature enabled them to proactively market and promote new products to their customers.
  • Performance Tracking: Consultants could view their current sales performance and track their progress towards targets. This real-time visibility encouraged them to stay focused and motivated.
  • Payouts and Downline Information: The app provided insights into consultants’ payouts and downline performance, helping them understand their team’s progress and earnings.
  • Analytics – Dashboard: A personalized dashboard displayed key performance indicators (KPIs) and analytics relevant to each consultant’s business. This data-driven approach allowed consultants to make informed decisions and identify areas for improvement.
  • Individual Roadmap: Consultants received a clear roadmap outlining their targets and progress. This feature encouraged goal-setting and enabled them to track their achievements.
  • E-commerce Feature: The application featured an integrated e-commerce platform, allowing consultants to purchase products online conveniently.


  • Empowered Consultants: The app empowered their consultants with the knowledge and tools needed to excel in their direct selling business. Access to self-training modules, product information, and analytics enabled them to enhance their skills and make data-driven decisions.
  • Enhanced Productivity: With streamlined access to real-time data, consultants could efficiently manage their sales and progress toward targets. The app’s e-commerce feature also simplified the ordering process, saving time and effort.
  • Improved Communication: The app facilitated better communication between consultants and the company, providing timely updates on new products, promotions, and important announcements.
  • Better Team Collaboration: Consultants gained visibility into their downline’s performance, fostering teamwork and collaboration among team members.
  • Data-Driven Decision Making: Consultants could access analytics and performance metrics on their personalized dashboard, empowering them to identify trends and make informed decisions to drive their business forward.


The application, developed in collaboration with Clay TechSystems, successfully addressed the challenges faced by their consultants. The app’s comprehensive features, including self-training modules, product catalog, performance tracking, and analytics, significantly enhanced consultant productivity and motivation. With the power of data-driven decision-making and seamless communication, their consultants were better equipped to succeed in their direct selling endeavors. The transformative partnership between this MLM company and Clay TechSystems exemplifies the potential of innovative technology solutions in empowering businesses and driving growth.

Indian Renowned MLM Company