Problem Statement

DAMAC, a luxury real estate developer, was facing challenges with their current processes and was looking for a solution to enhance them from “as-is” to “to-be”. They recognized the need to improve their processes to better align with their business objectives and to reduce risk and control.

Solution Offered

To address these challenges, DAMAC engaged Clay TechSystems to provide process modeling with logical enhancement, standard conventions, and additional documentation of key performance indicators, functional acceptance criteria, and mapping of risk & control to respective processes. This solution included a thorough re-structuring and enhancement of their existing processes.


  • One of the main benefits of this solution was that it helped to align the DAMAC’s processes with their overall business objectives by covering risk & control. This was achieved through the use of advanced process modeling techniques and the inclusion of key performance indicators, functional acceptance criteria, and risk & control mapping.
  • In addition to aligning processes with the business, the solution also helped to improve operational efficiencies. By re-structuring and enhancing the existing processes, the company was able to streamline their operations and eliminate unnecessary steps. This helped to reduce costs and improve productivity.
  • Finally, the solution also helped to improve process communication. By providing clear and detailed documentation of the processes, the company’s employees were able to better understand how the processes worked and how they fit into the overall business objectives. This helped to improve collaboration and coordination across different teams and departments.


Overall, the solution provided by Clay TechSystems was a success for DAMAC, providing a range of benefits including process alignment with the business, improved operational efficiencies, and improved process communication. The Re-Structuring and Enhancement of Processes helped DAMAC to optimize their existing processes which resulted in an efficient working process and a better alignment with the company’s overall business objectives.